Sunshine Co
App Design, UI/UX, Graphic Design
The Sunshine Co. has been a trusted name in indoor tanning for over 30 years, with multiple locations across South-East England.
Client
Sunshine Co.
Timeframe
4 Weeks
The Sunshine Co. has been a trusted name in indoor tanning for over 30 years, with multiple locations across South-East England. They wished to take their customer experience to the next level, they wanted to create a mobile app that made it easier for people to manage their tanning routine on the go.
They came to us with a clear goal: to build an app that lets customers buy tanning minutes, purchase tanning creams, and take advantage of a rewards system—all in one place. Our challenge was to design a smooth, user-friendly experience that made booking and buying effortless while keeping The Sunshine Co. at the forefront of the industry.
The Approach
I analysed their previous app, pinpointing issues in navigation, shopping, and checkout. It lacked visual appeal, making browsing difficult, and the clunky checkout process discouraged purchases.
Customers preferred buying add-ons in-store, so I needed to make the digital experience more compelling.By researching competitors and industry trends, I developed a streamlined, engaging interface to improve usability and drive sales.
The Challenge
The main challenge was simplifying multiple user flows while keeping the interface intuitive. The app needed to make booking quick, encourage in-app purchases, and function smoothly with or without location services.
I also wanted the design to reflect The Sunshine Co.’s warm, premium brand identity. Using a sleek black-and-orange palette, high-quality visuals, and micro-animations, I ensured the app felt modern and inviting.
The Outcome
The new app completely revitalised The Sunshine Co.’s digital experience, making it easier and more enjoyable for customers to book sessions, shop for products, and track rewards.
Key enhancements included a redesigned booking system that allowed users to purchase tanning minutes and reserve beds in just a few taps, an enhanced shopping experience with high-quality product imagery, a simplified browsing flow, and a streamlined checkout that encouraged in-app purchases.