Breaking Ballet
Web Design, UI/UX, Branding, Graphic Design & Logo Design
Breaking Ballet is a health and wellness brand empowering women over 40 through movement. Breaking though the mold of traditional ballet stereotypes, it promotes inclusivity and confidence.
Client
Sarah A
Timeframe
8 Weeks
Breaking Ballet is a health and wellness brand empowering women over 40 through movement. Breaking though the mold of traditional ballet stereotypes, it promotes inclusivity and confidence.
Seeking a brand transformation, Breaking Ballet aimed to reinvent its visual identity, user engagement, and overall brand. Our goal was to craft a sophisticated yet approachable identity, blending elegance with accessibility. Through refined strategy, thoughtful design, and a seamless digital experience, we created a space where women feel inspired and motivated to embrace movement at any stage of life.
The Approach
Our strategy was built on research to create a visually striking and engaging brand experience. Competitor analysis and user insights shaped our design, balancing modernity with timeless grace. A refined pastel colour palette and minimalist wordmark, inspired by Google, Netflix, and Barreshape, reflect the brand’s mission.
The subtle cut in the ‘B’ symbolises breaking ballet barriers, making movement accessible. The website was designed for seamless user experience, with intuitive navigation, mobile optimisation, and an elegant interface. High-fidelity wireframes and prototypes ensured a smooth journey, reinforcing empowerment and inclusivity.
The Challenge
Breaking Ballet needed a refreshed identity that modernised its image while preserving ballet’s elegance and Sarah’s personailty.
The challenge was to make the brand feel inviting and aspirational for women over 40, ensuring a digital presence that was visually compelling, engaging, and seamlessly functional while staying true to its mission of inclusivity and empowerment.
The Outcome
The rebrand delivered a bold yet graceful identity, perfectly capturing Breaking Ballet’s vision. The new branding balances classic sophistication with modern accessibility, fostering a strong connection with its audience. The website provides a sleek, engaging experience, increasing interaction and conversions.
A cohesive presence across social media, digital platforms, and physical touchpoints solidifies Breaking Ballet as a leader in movement and wellness. Sarah praised how seamlessly the new identity aligned with her vision. Now, Breaking Ballet radiates strength, confidence, and inclusivity—empowering women to embrace movement with grace and vitality.