PoolBar London
Web Design, UI/UX, Branding, Graphic Design
Showcasing PoolBar London focus on the individual through a vivacious brand narrative and website design.
Client
PoolBar London
Timeframe
6 Months
PoolBar London was an excited startup with a strong concept but an evolving brand vision. While they knew they wanted to create a suncream brand, they needed a distinctive visual identity and strategic positioning to stand out in a highly competitive market.
Through an iterative creative process, we refined the brand's direction—drawing inspiration from 1970s Palm Springs nostalgia while incorporating a "Made in London" modern edge. This fusion of retro luxury and contemporary style positioned PoolBar London as a sophisticated and memorable suncream brand. Our approach combined in-depth market research, creative exploration, and collaborative discussions to craft a unique digital experience that was both visually compelling and strategically sound.
Created alongside a course of employment with Designbox
The Approach
PoolBar London was an ambitious startup with a strong concept but an evolving brand vision. While they knew they wanted to create a suncream brand, they needed a distinctive visual identity and strategic positioning to stand out in a highly competitive market. Through an iterative creative process, we refined the brand's direction—drawing inspiration from 1970s Palm Springs nostalgia while incorporating a "Made in London" modern edge.
This fusion of retro luxury and contemporary style positioned PoolBar London as a sophisticated and memorable suncream brand. Our approach combined in-depth market research, creative exploration, and collaborative discussions to craft a unique digital experience that was both visually compelling and strategically sound.
The Challenge
PoolBar London faced the challenge of market differentiation, requiring a brand identity that felt aspirational yet authentic. With no existing guidelines, we conducted extensive research into market trends, consumer behavior, and visual storytelling to establish a strong foundation.
The challenge was to strike a balance between nostalgia and modernity—creating an aesthetic that resonated with the target audience while ensuring usability and consistency across all digital touchpoints.
The Outcome
By blending strategic research with creative experimentation, we delivered a cohesive and engaging brand identity that set PoolBar London apart in the suncream industry. The e-commerce platform was designed to be both visually striking and intuitive, reinforcing the brand’s personality through seamless UX and bold design choices.
Consistency across web, social media, and email marketing strengthened its digital presence, creating an immersive experience that captured the essence of sun-soaked luxury while maintaining a fresh and modern appeal.
